{"id":12769,"date":"2020-01-14T10:46:52","date_gmt":"2020-01-14T17:46:52","guid":{"rendered":"https:\/\/getcake.com\/?p=12769"},"modified":"2025-04-01T17:51:20","modified_gmt":"2025-04-02T00:51:20","slug":"best-practices-for-working-with-lead-buyers-on-ping-post-blog","status":"publish","type":"post","link":"https:\/\/getcake.com\/best-practices-for-working-with-lead-buyers-on-ping-post-blog\/","title":{"rendered":"5 Best Practices for Working with Your Lead Buyers on a Ping Post"},"content":{"rendered":"

As a lead distribution<\/a> network or publisher, your success hinges on being flexible enough to work with a wide range of lead buyers that are using different technologies and have vastly different requirements.<\/p>\n

If you\u2019re constantly creating workarounds, chances are you\u2019re missing out on lead revenue.<\/p>\n

To increase your lead volume and scale your program, you need to streamline your ability to match the criteria and capabilities of every single lead buyer.<\/p>\n

CAKE recognizes that every buyer is different, so we\u2019ve built our lead distribution software<\/a> to deliver the flexibility you need to power a lead generation program that meets buyers\u2019 unique needs.<\/p>\n

To drive the highest revenue for your leads<\/a>, capture every revenue opportunity, and strengthen your relationship with lead buyers, implement these five practices built on CAKE\u2019s robust ping post capabilities.<\/p>\n

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#1 Be flexible enough to work with any system<\/h2>\n

When working with various lead buyers across multiple verticals, your lead distribution capabilities need to be highly flexible to accommodate integrating with third-party systems, CAKE’s Ping Session ID and OAuth 2.0 support opens up more opportunities for the types of platforms you can successfully post leads to.<\/p>\n

Additionally, Ping Post campaigns require detailed lead distribution logic to ensure leads are sold in real-time to the right lead buyer for the highest price. CAKE\u2019s Dynamic Ping Post Responses enables buyers to send back unique responses to accept or deny the lead. Whether a buyer responds with \u201cyes,\u201d \u201cOK,\u201d or \u201c1\u201d (for a successful sale), CAKE correctly interprets the custom response.<\/p>\n

Lead buyers are able to provide customized text for additional context to determine how to handle the lead. For example, \u201cyes\u201d means a successful direct sale, while \u201cyes-1\u201d means the lead sold to a marketplace.<\/p>\n

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#2 Sell leads for the highest price while keeping lead buyers happy<\/h2>\n

CAKE\u2019s Ping Post functionality is ideally set up to give buyers a glimpse of the lead details from the form submission (e.g. lead\u2019s zip code, salary range, case notes, etc.) without providing contact information. This allows buyers to say what they\u2019re willing to pay for each lead depending on its content and quality. If you decide to sell it to them for their proposed amount, you can then post the lead to the buyer.<\/p>\n

CAKE\u2019s Dynamic Lead Prices ensure you make the profit margin you need, while also ensuring your buyer is happy (because they set the price).<\/p>\n

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#3 Personalize the consumer experience<\/h2>\n

CAKE\u2019s Dynamic Landing Page URL enables your buyers to send the consumer to a custom thank-you page with a unique message once the lead is purchased. This ensures a unique and personalized customer experience, establishing a positive relationship between the lead buyer and the consumer right from the start.<\/p>\n

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#4 Ensure accurate reporting with buyers<\/h2>\n

CAKE\u2019s Dynamic Buyer Lead ID allows each buyer to utilize their own Lead ID whenever they purchase a lead from a Ping Post campaign. Your buyer can simply send this ID to CAKE when they respond to purchase a lead, ensuring that both you and the buyer can easily locate that lead record if there\u2019s a need for any troubleshooting or reconciliation.<\/p>\n

More accurate and streamlined reporting between various systems means time savings for you and your buyers\u2014another stepping stone for a successful, long-term partnership.<\/p>\n

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#5 Simplify reconciliation processes<\/h2>\n

CAKE simplifies reconciliation processes that are otherwise complicated.<\/p>\n

Providing multiple CSV tools and APIs that can be used by you or your lead buyers if updates need to be made after the lead has sold. Whether it\u2019s updating the lead status within the customer journey or returning the lead and zeroing out revenue and payouts amounts, CAKE makes it quick and easy to reconcile.<\/p>\n

CAKE ensures that data is accurate, measurable, and can be used to optimize future sale activity with your lead buyers.<\/p>\n

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Flexibility drives growth<\/h2>\n

Don\u2019t lose out on revenue opportunities because your ping post software isn\u2019t flexible enough to accommodate other technologies.<\/p>\n

Instead, make the choice to leverage flexible lead distribution software that helps you sell leads for the highest price possible, supports positive relationships with lead buyers, and does the heavy lifting so you can spend less time on workarounds and more time on scaling your lead generation program<\/a>.<\/p>\n

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