{"id":9277,"date":"2017-02-15T10:17:29","date_gmt":"2017-02-15T17:17:29","guid":{"rendered":"http:\/\/getcake.com\/?post_type=press-release&p=9277"},"modified":"2025-04-10T16:52:25","modified_gmt":"2025-04-10T23:52:25","slug":"cake-accelerize-tracking-platform-choice-brazilian-ad-network","status":"publish","type":"press-release","link":"https:\/\/getcake.com\/press-release\/cake-accelerize-tracking-platform-choice-brazilian-ad-network\/","title":{"rendered":"CAKE by Accelerize is Tracking Platform of Choice for Brazilian Ad Network"},"content":{"rendered":"
Leading Latin American Provider of Performance Marketing Solutions for Advertisers and Agencies Selects CAKE to Track and Manage Multi-Channel Campaigns <\/em><\/p>\n \u00a0<\/em><\/p>\n NEWPORT BEACH, Calif. \u2013 February 15, 2017 \u2013 Accelerize<\/a> (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE<\/a>, today announced that Weach<\/a>, a leading Latin American provider of multi-channel performance solutions for advertisers and agencies, has selected CAKE\u2019s SaaS platform to track, attribute and optimize campaigns for its clients. Weach chose CAKE because of the solution\u2019s ability to track multiple types of affiliate campaigns \u2013 ranging from email marketing and lead generation, to ecommerce and display \u2013 at a very detailed level.<\/p>\n <\/p>\n \u201cCAKE\u2019s powerful platform can handle the tracking requirements of all types of campaigns,\u201d said Marlon Nogueira, CEO and Founder of Weach. \u201cThis attention to detail helps us optimize results for our advertiser and agency clients, as well as the affiliate publishers we work with.\u201d<\/p>\n <\/p>\n Weach offers a one-stop solution for advertisers interested in running performance and lead generation campaigns using email, as well as display, native, retargeting, programmatic and other types of advertising strategies. The provider operates its own advertising network and also works with publishers and third-party Demand-side Platforms (DSPs) to deliver high-volume, top-quality leads and traffic for its clients. Weach is the main lead generation provider in Brazil, and the only one in Latin America able to deliver multiple performance solutions in a single platform.<\/p>\n <\/p>\n \u201cWith CAKE, our staff can create, manage and track campaigns from single browser tab,\u201d added Nogueira. \u201cWe look forward to tapping into the platform\u2019s many features for optimizing campaigns and supporting strategies for cross selling and upselling that will make our publisher\u2019s inventory more profitable and drive return on ad spend for our advertisers.\u201d<\/p>\n <\/p>\n According to eMarketer<\/a>, Brazil\u2019s total media ad spending is projected to increase to nearly $30 billion by 2019.<\/p>\n <\/p>\n \u201cThe Latin American digital ad market is still maturing and there\u2019s potential for immense growth,\u201d said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. \u201cCompanies like Weach understand that insight into campaign performance is a competitive asset that will help them take advantage of the opportunities presented by an increasingly fragmented digital advertising landscape. We are excited to partner with Weach as they continue to expand in this dynamic market.\u201d<\/p>\n <\/p>\n About CAKE by Accelerize<\/strong><\/p>\n CAKE, a division of Accelerize Inc., provides a cloud-based solution to track, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit\u00a0www.getCAKE.com<\/a>.<\/p>\n <\/p>\n