We’re at a tipping point in digital marketing; with 88 percent of consumers engaging online in the pre-purchase research stage, which makes it no longer sufficient to start the “getting to know you” process once a customer makes a purchase or signs up for email updates. To stay competitive, digital marketers are increasingly looking for fresh ways to understand intent and strengthen connections with potential customers before they make themselves known. This calls for an evolved approach for how we measure and optimize the customer journey – in particular, the critical yet often overlooked “anonymous customer journey.”

In a world where consumers encounter marketing messages across a dizzying array of digital (and traditional) channels, understanding the customer journey is more complex than ever. Between a consumers first engagement with a campaign to the final goal – a conversion – multiple steps often lie between, from display banners and email offers, to social media posts, coupons, search ads and more. Quantifying how all of these steps, both individually and in combination, drive purchases is valuable information.

In this new whitepaper from CAKE, you will learn:

• The role multi-touch attribution plays in mapping the customer journey from beginning to end
• The top 3 insights Advertisers gain from multi-touch attribution
• –How attribution strategies have evolved to go beyond Rules-based Models to also accompany Data-driven attribution

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Advertising in the digital age is all about adaptation. As the devices, channels and applications that consumers use to engage with content continue to multiply and advance, advertisers and the marketers who serve them must be able to keep pace with constant change.

In this new whitepaper from CAKE, you will learn:

• Best practices for affiliate marketing in LATAM’s mobile first landscape
• How to efficiently manage client and partner relationships with advanced tracking technology
• How to stay one step ahead in a competitive market

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India will have 730 million users by 2020, catching up with (and possibly even surpassing) China as the largest and fastest growing user base in the world.

In this new whitepaper from CAKE, you will learn:

– Best practices for affiliate marketing in India’s mobile first landscape

• Challenges for affiliate marketers in India
• The value of advanced tracking technology
• How to stay one step ahead in a competitive market

Fill out the form to read the whitepaper today.

Getting the best price for generated leads is something every lead generator should be focused on with laser precision. But, matching the right leads with the right lead buyers at the time they are offering the best price can be a very daunting task.

This is a process known as lead monetization and it is something that simply cannot be done manually any longer if lead generators want to stay in business. Fortunately, there are technology solutions available today that can automate lead monetization for lead generators.

In this new whitepaper from CAKE, you will learn:

• How lead monetization works
• Current lead monetization trends
• What to look for in a technology solution
• The benefits of using technology to manage lead monetization

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The options available for engaging with consumers are diverse and continually evolving. Now more than ever decision makers need ways to quickly assess what’s working and what does not so they can intelligently allocate their digital spend.

Thanks to the explosion of data generated online, a goldmine of performance-related information is now available to digital advertisers. Transforming this “Big Data” into “Smart Data” that guides fact-based decision making is the key to digital marketing success.

In this new whitepaper from CAKE, you will learn how:

• Big data can be transformed into smart advertising insights
• Performance marketing extends the resources and reach of advertisers
• The data explosion has prompted tracking software to evolve
• Five intuitive tracking best practices can be useful to all types of digital marketers

Fill out the form to read the whitepaper today.