Enter CAKE

Adleadr evaluated several affiliate software and lead distribution providers and selected CAKE. With CAKE, Adleadr unified its affiliate marketing and lead distribution solutions on a single platform. This provides a holistic view into the management and optimization of lead buyers, traffic sources, and lead quality, resulting in higher partner satisfaction and more revenue opportunities for the agency.

In particular, CAKE allows Adleadr to close off specific affiliates, set caps, and more. For lead distribution, the agency can now review leads before sending to buyers, buyers can make returns which are automatically attributed back to specific affiliates, and they have a complete history of all leads, including returns. This has not only saved the organization administration time, but significantly improved overall lead quality. They no longer need to use flat scrubs and affiliate quality has subsequently improved, meaning more satisfied lead buyers and more revenue.

Below highlights benefits including:

• Boosted partner satisfaction: Lead buyers are more satisfied with lead delivery, management and quality, as well as access to the buyer portal showing all lead details so they purchase more leads from the agency. Likewise, their affiliates are satisfied with access to their affiliate portal to view offers, access campaign assets, view reports, and more.
• Lower fraud rates: Adleadr isn’t integrated with an anti-fraud platform at this stage, but fraud rates have declined due to now using CAKE and being able to easily attribute lead returns to individual affiliate sources. By having a clearer idea of this information, they’ve been able to block affiliates and/or their sub-affiliates from driving poor traffic.
• Improved lead quality: The ability to review leads before sending them to buyers is a huge bonus and weeds out bogus data before it reaches their clients. This has not only improved lead quality but also buyers’ overall satisfaction with their agency.
• Increased efficiencies: In particular, the agency finds the “Email Template” function very helpful to send affiliates emails to update them on their campaigns directly from CAKE and has created a number of custom email templates (e.g. campaign paused, new budget, etc.). The agency also streamlined tasks through automation. For example, accounting functions were more of a manual task for Adleadr before using CAKE.

THE BUSINESS CHALLENGE

Surge Logics had been using two separate platforms – one to manage its affiliate program and another to handle its lead distribution program. This posed challenges. Campaign data was being gathered, but from an administrative standpoint it was time-consuming and expensive to piece all the information together. Additionally, visibility into the lead acquisition funnel was fragmented.

The company also needed to be agile. It can get very expensive with leads selling for $60-$300 each and spending $200K+ a week in digital spend. So, Surge Logics required a solution that delivers access to real-time insights, enabling them to be on top of campaign performance, and to act fast.

In summary, Surge Logics aimed to find a scalable and reliable solution that would enable them to maximize profitability by:

• Streamlining its lead distribution and affiliate management programs
• Easily managing and accurately measuring campaigns across multiple digital marketing channels
• Quickly and efficiently optimizing campaign performance
• Monitoring lead quality in real-time by leveraging information from their custom CRM

ENTER CAKE

After carefully evaluating the capabilities and benefits of several solutions, Surge Logics decided to integrate its lead distribution and affiliate programs on a single platform – CAKE.

Surge Logics’s successful lead distribution program was already being fueled by CAKE’s software that captures, validates, and distributes leads in real-time.

The company chose to also measure and manage its affiliate program with CAKE’s solution. This strategic decision was not only driven by the benefits of using a single platform, but also CAKE’s superior, comprehensive set of affiliate marketing capabilities. For example, CAKE offers more account control and granular data with the ability to measure and manage campaigns by affiliate sub IDs; which was not the case with the previous affiliate solution used by Surge Logics.

“CAKE delivers clarity on data insights so we can now easily answer ‘what’s going on?’,” said Carter Matzinger, President at Surge Logics. “It’s a lot more convenient to have one dashboard where we can see lead status, real-time campaign performance, unique commission structures, and more. With the API working with our CRM we have visibility into the full-loop, from when a lead enters CAKE to getting an update from our CRM after the lead has been called. Overall, CAKE helps us effectively manage, measure, and optimize campaigns that enable us to achieve our goal of providing high-quality leads to attorneys and maximizing profitability.”

CAKE is the only solution that offers lead distribution, affiliate management, and multichannel measurement on a single, centralized platform. Managing supply and demand partners, and unifying all data points in one platform delivers key advantages that drives higher profitability for Surge Logics:

• Increased efficiencies – Since CAKE handles lead distribution and affiliate management natively, Surge Logics does not need to license separate software systems. This removes the administrative burden of integrating the solutions safely and securely, without configuration. The company saves resources and time, allowing them to focus on campaign performance and maximizing ROI.
• End-to-end view of the lead acquisition funnel – CAKE’s closed-loop reporting enables Surge Logics with insights into each step of its lead acquisition funnel and to answer questions such as where was the lead acquired, where and how much was a lead sold for, etc. For example, Surge Logics’ call center reports on the status of leads – such as rejected, not qualified, parameters – which is cast back into CAKE, combining all data points in one platform.
• Agile action – With CAKE, Surge Logics can make intelligent, data-driven decisions and quickly respond to changes based on the type of traffic they’re getting in real-time. “Managing affiliates and structuring payouts with affiliates can get complex, quickly,” said Matzinger. “That’s why we monitor traffic in real-time and post back status updates from our CRM into CAKE daily. When the bad lead ratio becomes too high on a good traffic source it allows us to give them feedback on well-performing verticals, ads, and targeting to help our end clients get the best and lowest price possible for retained cases.”

The efficiencies and insights delivered by CAKE empowers Surge Logics to sell leads at very competitive prices because they can quickly determine what’s working or not with its affiliate campaigns and lead distribution. This means that attorneys receive more value – they secure high-quality leads, for a competitive cost.

“By streamlining our affiliate and lead distribution programs on CAKE, we are armed with significantly better insights into campaign performance and the ability to maximize profitability. This empowers us to provide our clients with the best leads at the best prices, helping them drive and expand their businesses.”

 

Carter Matzinger
President at Surge Logics

THE BUSINESS CHALLENGE

GrabOn had been using an affiliate tracking platform, but the organization realized a new solution was required to address key business issues that needed to be resolved. They were looking for a new solution to elevate its partner marketing campaigns across multiple channels, clients, and geographic locations.

In particular, the organization was aiming to:

• Manage and measure campaigns across multiple digital marketing channels: The company was unable to identify conversions across various geo-locations and devices. This is critical for the performance-oriented organization, as it needs to provide clients the maximum ROI by targeting the correct users to corresponding cities.
• Attribute sales to different sources and implement payout tiers within a single pixel. The India-based customer’s former Affiliate Software solution did not allow them to place multiple pixels within multiple payout tiers. Consequently, GrabOn lacked the clarity to properly attribute publisher payouts at the appropriate payout tier.
• Address issues with campaign performance in real-time: GrabOn experienced issues such as timely payout integration in multiple formats, multiple pixel integration for tiered structured payouts, and more.

ENTER CAKE

“After moving to CAKE, we have achieved a 45.7% spike in our client satisfaction and retention rates in the last eight months. This is made possible by the excellent reporting structure which helps us understand client needs more effectively.”

 

Sahil Singhani
VP Affiliate Marketing at GrabOn

THE BUSINESS CHALLENGE

CashKaro serves two main constituencies: its advertiser clients, who are seeking to boost sales of their products, and its members, who come to the site for coupons and savings. To ensure that both of these groups secure value out of their relationship with CashKaro, the publisher needs to be able to accurately track the performance of multiple offers, across multiple marketing channels – including display, social, search, mobile and more – for a diverse array of products. CashKaro needed a solution for tracking, as well as technology to help manage its relationships with hundreds of ecommerce clients. The challenge was finding a platform advanced enough to capture granular customer journey metrics like clicks, installs, conversions and other actions in real-time, plus flexible enough to be compatible with a range of channels, clients and payout structures.

ENTER CAKE

After considering a number of vendors, CashKaro selected CAKE’s SaaS platform. The decision was driven by CAKE’s ability to deliver a dynamic range of features, including advanced cross-channel tracking, multi-touch attribution, as well as the ability to seamlessly integrate with partners and automate incoming commissions.

“CAKE gives us the insight and capabilities required to optimize each and every campaign we are running and ultimately drive maximum return on adspend for our clients and more savings for our members.”

 

Venera Rohan Bhargava
Co-Founder, CashKaro.com

THE BUSINESS CHALLENGE

Always looking to grow its business, Forex Club established an affiliate program designed to drive traffic and attract new traders to the Libertex platform, which offers both desktop and mobile applications. Because the company’s affiliate strategy is focused on volume, program managers knew the program would require a technology solution that would make it simple and seamless to add partners, track their performance, and administer varying commission and payment structures.

ENTER CAKE

Forex Club selected CAKE’s platform because of the comprehensive range of features the solution offers, including the ability to easily onboard new affiliates, launch and measure campaigns across multiple channels and markets, as well as automate details like payouts and ad updates.

“We were searching for a scalable solution that could help us capture a high volume of traffic,” said Venera Islamgaraeva, Forex Club CMO. “CAKE allows us to tap into hundreds of ad networks in different markets, and quickly connect new partners to our program so that we can focus on attracting new business.”

Forex Club’s affiliate program has several types of payout structures, including CPA and revenue sharing plans. With CAKE, Forex Club can set up and automate commission payments, freeing affiliate managers to spend less time on administrative tasks and more time developing profitable relationships. Forex Club affiliates can also access a full range of marketing tools through CAKE, including ready-made banners, landing pages and dashboards. Additionally, CAKE’s real-time, advanced analytics make it possible for Forex Club to measure the performance of affiliates and campaigns at a very granular level, A/B test various offers and make fast, data-driven decisions that ultimately improve results.

CAKE provides an exceptional level of technical support, as well as APIs that make interaction with other marketing solutions and management of affiliates a snap. Thanks to CAKE, Forex Club has been able to maintain sustainable growth on European and Latin American markets.

“We are a fast growing business, and CAKE provides a modern solution with the features we need to make our affiliate program a success. CAKE has allowed us to quickly increase our traffic volumes and drive more users to our Libertex product.”

 

Venera Islamgaraeva
CMO – Forex Club

THE BUSINESS CHALLENGE

Agora Financial engages in affiliate marketing to attract audiences for its publications. With a growing affiliate program, the company wanted to be able to more efficiently manage payouts, as well as track both real-time and historic campaign performance on an ongoing basis. The legacy system that Agora Financial was using could not scale quickly enough to accommodate the growth of its program, and it didn’t provide the detailed analytics that the company wanted so that it could both track performance over time and make adjustments to campaigns as they were running to maximize results.

ENTER CAKE

Agora Financial selected CAKE to manage its affiliate program because of the solution’s ability to track campaign performance at a very granular level. For example, the company can look at how various offers are performing in real-time and use the information to quickly make adjustments so that affiliates have access to offers that are more likely to convert.

“With CAKE, we’re able to A/B test two different versions of the same promotion,” said Meghan Damico, Digital Marketing Specialist at Agora Financial. “We can then analyze the data to make decisions about the best approach.”

CAKE’s analytics also enable Agora Financial to identify problems and troubleshoot issues that might require attention, such as the need to redirect traffic based on the user’s device. “We use this feature to mobile-optimize our campaigns,” adds Damico.

Finally, CAKE makes it easy for Agora Financial to efficiently manage administrative tasks like payouts to affiliate partners, keeping track of each affiliate’s preferred method of payment and payment status. The company can also make links and creative assets available to affiliates on a self-serve basis through CAKE, freeing up the company’s digital marketing team to work on higher-value tasks like campaign strategy and program growth.

“CAKE allows us to efficiently manage and track the performance of our affiliate program and provides the deep, real-time insight we need to meet our marketing goals — both today and as our business continues to grow.”

 

Megan Damico
Digital Marketing Specialist – Agora Financial

THE BUSINESS CHALLENGE

Jumia had an existing affiliate marketing program in place, but wanted to launch an updated program to drive more traffic and increase revenue for the hundreds of thousands of companies that do businesses on its online ecosystem. Because affiliate marketing is a relatively new concept in Africa, Jumia’s goal was to make it as simple as possible for potential partners to join the program, and it also required an easy, reliable way to track and manage affiliates located in different countries, with different financial requirements and objectives.

ENTER CAKE

Jumia selected CAKE because of the diversity of features the platform offers, including the ability to easily onboard new affiliate partners, manage campaigns, automate payouts and track performance.

“We currently have more than 25,000 affiliates, and manually managing and measuring the performance of each one would have been impossible,” said Yomna Hawas, Head of Affiliation for Jumia. “CAKE allows us to track the performance of campaigns and affiliates at a very granular level, and also gives our team the ability to automate management details like ongoing communications with partners about current program activities, updating banner ads and processing monthly payments.”

Jumia also likes that CAKE provides “an API for everything.” CAKE’s powerful and simple-to-use APIs have enabled the company to quickly build and scale its affiliate program, including the creation of a customized portal where affiliates can go to sign up with the program and access offers applicable to their region. Jumia was also able to smoothly migrate thousands of affiliates from its previous system, a process that was simple and easy. “With CAKE, our technology team doesn’t have to spend a lot of time on tasks like maintaining our affiliate portal, integrating with third-party applications or building new tools that our affiliates can use,” added Hawas.

CAKE APIs are additionally used to run automated reports that assess campaign and affiliate performance against Jumia’s pre-defined KPIs. This reporting includes real-time alerts that notify affiliate managers right away if there is anything that requires immediate attention. It also provides a high degree of control and allows managers to set caps on clicks and conversions, identify fraudulent traffic and make campaign decisions based on the most up-to-date performance data.

Thanks to the insights that Jumia is gathering through CAKE, the company has been able to improve performance by more than 150 percent, multiplying both its traffic and revenue.

“CAKE provides all the features and flexibility we needed to build a leading affiliate program in Africa and the Middle East. We’ve been able to multiply our traffic and revenue, and in return provide job opportunities for entrepreneurs all over the world.”

 

Yomna Hawas
Head of Affiliation – Jumia

THE BUSINESS CHALLENGE

Lead iD works with hundreds of advertisers and affiliates, and needs to be able to track the performance of multiple marketing campaigns, for all clients, across numerous channels and geographic areas. To do this efficiently and accurately, Lead iD needed a solution that was capable of capturing and reporting detailed metrics related to performance. The solution also had to enable Lead iD to proactively implement real-time changes to optimize campaign performance. Results had to be quickly analyzed and changes put in place across a number of campaign-delivery factors ranging from affiliate payouts to fraud prevention, as well as offer set up, testing and geo/device-targeting.

ENTER CAKE

Lead iD selected CAKE because of the solution’s ability to track the digital campaigns that it runs on its internal properties and on behalf of its partners, at a very granular level. Lead iD uses CAKE to set up, test and dynamically serve offers, create offer contracts, track campaign performance and manage payouts, simply and easily. Lead iD also uses several CAKE API’s to deliver Mobile Installs on a CPI basis. For example, Lead iD can use CAKE to set up multiple variations of a single offer, so that different payouts, price formats and geo-targeted areas can be linked to the offer without extensive customization. Ads can be easily optimized across the locations they will deliver on. This could be the home pages of Lead iD’s web properties, the post registration offer flow or on mobile web pages.

The company can also use CAKE to:

• Cap the number of conversions allowed for a specific offer depending on an advertiser’s budget or publisher’s requirements
• Take advantage of email templates and alerts to automate communication with affiliates
• More accurately measure traffic quality to root out fraud
• Improve campaign targeting and optimization of mobile campaigns by connection speed, device type, operating system and more
• Target campaigns by language and location, including specific countries, states, cities and zip codes

CAKE’s advanced tracking capabilities don’t end at the conversion. Lead iD is using CAKE to understand post-conversion events such as app usage or activities taken after an email registration that present opportunities for upsells and additional sales.

Thanks to CAKE, Lead iD is armed with a comprehensive set of tracking and campaign management tools so that it can ensure that it is delivering high-quality marketing services to its many clients.

“Given CAKE’s reputation as a leader in performance tracking, we did not consider another solution.”

 

Rob Carroll
President – Lead iD

THE BUSINESS CHALLENGE

ThinkAction is a uniquely positioned network that covers exclusive in-house offers to its affiliates. Through high-converting and competitively priced online survey and panel recruitment offers, ThinkAction is committed to increasing each of its affiliate’s bottom-lines and helping them accomplish customer- and revenue-generating goals.

Prior to creating its affiliate network with CAKE, Toluna utilized its proprietary technology to generate tracking links to its partners. This was not an easy process and required time-consuming manual work to provide the details required for each unique partner. Nothing was automated and there was no platform for partners to log into.

“We did not possess the resources to build our own platform for partners to login and access campaign URLs, creatives, payment details or real-time reporting,” said Sandy Casey, Senior Vice President, Global Supply Acquisition at Toluna.

ENTER CAKE

Toluna has leveraged CAKE’s digital marketing SaaS-based platform to power the ThinkAction Affiliate Network by helping to drive the company’s growth. Toluna created ThinkAction as a centralized platform for its partners to promote market research-related initiatives and generate leads into survey offerings. CAKE has enabled the company to easily and accurately manage ThinkAction’s large database of international partners and affiliates, for tracking and reporting in real-time, as well as payments in global currencies.

“When we were approached by CAKE in 2012, we actually were not looking to replace our system. However, we were very pleased to learn more about CAKE’s functionality, customization, pricing and many other features that were obviously a much better solution for us than what we were currently working with,” said Casey.

“Utilizing the CAKE platform over the years has enabled us to generate and manage the traffic we need in order to fill our Market Research projects. These projects allow us to supply our clients with high-quality survey responses, which in turn, help them shape many products and services in the world around us.”

 

Sandy Casey
Senior Vice President, Global Supply Acquisition – Toluna

THE BUSINESS CHALLENGE

As Patient’s Guide’s user base continues to steadily expand, it is imperative to have an automated process in place that will be able to keep up as the organization grows. Patient’s Guide’s lead generation program was partly programmatic, however, largely a manual process. From routing leads to accounting, this method required substantial human resources. In addition, after onboarding a client, Patient’s Guide required up to five days to build out code to connect its system to their API for lead transmission.

ENTER CAKE

Since implementing CAKE as its primary marketing performance platform, Patient’s Guide has been driving advancements in time to value, improving the patient and client experience, as well as making strides to consistently match lead buyers with the sellers who deliver the best results. Now, the process is completely automated, accelerating delivery speeds by +75% and reducing client onboarding time by 400%. Its entire flow of business has been streamlined from the moment the lead is generated to the reporting dashboard, minimizing errors and providing greater capability to monetize each lead by +50%. 

“The marketing platform has allowed us to streamline our process to deliver quality leads. As a result, we can focus on other vital aspects of our business – providing better service, dedicating more time to our clients and ultimately, increasing profitability. It’s hard to imagine working without CAKE.”

 

Jasson Gilmore
CEO – Patient’s Guide

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