It’s in the Bag:
Define the Right Media Mix for your Upcoming Sale

Join Garth Harris, VP of Operations at CAKE, and Growth Expert, Scott McLeod, as they discuss how to use MTA to define the right media mix for your upcoming sales to achieve greater ROAS!
In this 30 minute session, you will learn:

– The value of connecting the anonymous and known portions of the customer journey

– How to implement a modern approach to measurement for greater ROAS

– How to tap into the power of MTA to define your media mix for upcoming sales & promotions

– Lessons learned from a leading growth expert

Fill out the form to access the recorded webinar now.

Marketing to the Price Conscious Multi-channel Shopper

Today’s retailers have to do their homework to market to the price-conscious shopper. With a host of online tools at their disposal – from product comparison and coupon sites to social forums and customer reviews – tech-savvy consumers will wait for just the right moment to click “buy.” This session will explore best practices for marketing to multi-channel shoppers who care about value, looking at how a range of tactics can be engaged with the ultimate goal of maximizing returns and customer lifetime value.

Experts from CAKE and Fluent share insights on how to deploy engaging multi-channel campaigns targeting shoppers based on value and savings. In this 50 minute session, you will learn:

– Tips for using coupons and email marketing to drive demand.

– How to deploy targeted mobile alerts to encourage both online and offline purchases.

– Strategies for email acquisition programs aimed at reeling in high lifetime value customers.

– Engagement strategies that target consumers based on their value and savings shopping habits.

Fill out the form to access the recorded webinar now.

The Golden Metric

Customer Lifetime Value

Marketers are often consumed with pushing buyers from first conversion to final acquisition in order to quickly increase revenue. However, it shouldn’t stop there. If marketers gain a greater understanding of what their consumers want, they can effectively develop strategies to continually interact with their consumers once an acquisition has been made, thus leading to a steady stream of ROI.

Experts from CAKE and Marketo discuss how to unearth the potential of making metric-driven decisions based on the Customer’s Lifetime Value. In this 50 minute session, you will learn:

– How to effectively calculate the net value a customer will generate for your business now and in the future

– Build strategies for acquiring different varieties of valued customers

– Gain insights on how to optimize the customer journey from first click to repeat acquisitions

Fill out the form to access the recorded webinar now.

Performance marketing 3.0

Getting true cross channel attribution from digital to mobile

Performance marketers have an ever-growing number of new channels and tactics to drive traffic. How can you give prospects and leads the choice to connect on whichever channel they prefer, while still having a seamless attribution and optimization process in place for both?

Experts from CAKE and Invoca discuss how to get true cross-channel attribution in the webinar. In this 50 minute session, you will learn:

– Best practices and new tips for mobile attribution

– How to track calls and clicks from the same campaigns

– Must-haves when setting up a new performance network or program in 2015

Fill out the form to access the recorded webinar now.

The Perfect Storm

CAKE and Marketo team up at ad:tech NY to host the session, The Perfect Storm: Merging Acquisition and Engagement Across the Customer Journey.

The session reviewed best practices on how to effectively acquire, engage and measure success across multiple touchpoints along the customer journey. Additionally, it covered how complementary tracking and marketing automation tools, together, can provide unrivaled insight into the customer journey from acquisition through retention and growth.

The Customer Journey: From Acquisition to Renewals

Webinar: Creating the Best Experience Possible from Beginning to End