Lead Distribution Software
Capture, validate, and deliver quality leads. And more of them with the right lead distribution software.
Lead Distribution Software that Delivers
Real results. How our customers drive business growth across 250+ verticals with CAKE Leads+.
Quality Leads
Quality Leads
“Our clients care about quality. CAKE helps us capture the metrics that matter most, so that we can deliver traffic that truly performs.”
- LenderEDGE
Business Expansion
Business Expansion
“By streamlining our affiliate and lead distribution programs on CAKE, we are armed with significantly better insights into campaign performance and the ability to maximize profitability. This empowers us to provide our clients with the best leads at the best prices, helping them drive and expand their businesses.”
- Surge Logics
Single Solution
Single Solution
“CAKE’s flexible, robust software is a vast improvement for us. Rather than flipping between two independent solutions, having both lead management and affiliate tracking within one platform has streamlined our approach to managing and optimizing our customers’ performance marketing campaigns.”
- Adleader
Ready to have a look at CAKE?
Discover CAKE Leads+
Increase
lead value
Fill lead buyer demand through intelligent routing that prioritizes the most lucrative method for selling leads.
Simplify
workflows
Save valuable time and resources by streamlining the management of lead flow, budgets, and the control of information.
Activate new
revenue streams
Fraud impacts 30% of leads sold.
The reality is that poor lead quality can negatively affect lead return rates, buyer relationships, and your bottom line. But it doesn’t have to.
Take control over your lead quality with CAKE
Maintain the integrity of the leads you deliver through real-time lead validation and enrichment tools and gain an accurate pulse on lead quality with buyer lead status updates.
Guide: Launch and Grow A Lead Distribution Program with Technology
An essential read for sellers on how to streamline the process of lead distribution with the right software.
Ping/
Post
Data privacy, security,
and compliance
Advanced
real-time routing
Additional Capabilities
CAKE Pay
Powerful Field Validation
Filter incoming leads by vertical, offer and more. For example, block leads submitted by minors on credit card offers.
Multi-touch Attribution
Properly attribute credit for leads generated across marketing channels, traffic sources and campaigns.
Active Alert System
Delivery Schedule
Set lead delivery schedules for individual buyer profiles.
Routing Rules
Restrict the routing of leads based on buyers, affiliates, offers and campaigns.
Multiple Lead Delivery Methods
HTTP Post, JSON, XML, SOAP and Email.
Super Simple Lead Return
Leverage one click lead returns. Set rules to refund or replace with additional leads.
Call Tracking
Track digital and call center leads from one platform using our integrations with DialogTech, Velocify and Invoca.
White-labeled Interface
Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.
Scalable and Reliable
99.9% Uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.
Superior Support
Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.
Smart Insights
Real-time Reporting
Powerful Open API
Customizable Reporting
Fraud Prevention
Managed Services
Lead Deduplication
Lead Enrichment
