A consumer who clicks on an ad embedded with an active tracking link can be directed to a landing page that is appropriately matched to the individual’s demographics, purchase history, device used, interests, etc. Since this method allows marketers to make changes in real-time, revenue-impacting decisions can be implemented in minutes to achieve greater ROI quickly and effectively. – See more at: http://www.ecommercetimes.com/story/81395.html#sthash.FrRL39Fu.dpuf
