CAKE Affiliate Marketing Tracking Software

Affiliate marketing tracking software to manage, measure and optimize partner campaigns for the highest performance.

With CAKE’s Affiliate Marketing Tracking Software, you can spend more time doing what matters most to move your business forward.

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See Clearly, Partner Better.

Trusted by more than 500 advertisers, networks and publishers across 50+ countries, CAKE’s Affiliate Software ensures accurate measurement, data security, and unrivaled support to attract new partners and build profitable relationships.

Additional Capabilities

CAKE Pay

CAKE Pay simplifies and streamlines partner payments and tax document production so you can focus on what you do best – running a profitable performance marketing program.

White-labeled Interface

Customize the platform with your brand name, logos and color scheme, as well as the login domain, tracking domain(s) and more.

Scalable and Reliable

99.9% Uptime guarantees and a global infrastructure hosted by Amazon Web Services (AWS) for intelligent scaling to meet business needs.

Superior Support

Get industry-leading phone and email support; 24 hours a day, 7 days a week, in addition to your dedicated Client Success Manager and Implementation Specialist.

Data Security

Ensure data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard our customers’ data.

Real-time Reporting

Visualize reports, export data to a CSV file, S3 or access via API in real-time.

Account Control

Customize user and department permissions as well as roles access controls.

Customizable Reporting

Create customized metric calculations and additional reporting reviews with the option to share these views across the organization.

Powerful Open API

Make changes through flexible internal automation tools and allow programmatic ingestion of reporting data.>

Flexible and Customizable

Take advantage of years of customer-driven affiliate marketing software development that has led to a flexible and robust solution.

Custom Targeting

Go beyond location and device targeting with redirect rules for A/B testing, fraud detection, referring source and more.

Location Targeting

Target campaigns by language and location, including particular countries, regions and even cities, through the geo-targeting database.

Device Targeting

Target any device, ISP carrier, operating system or browser in real-time by leveraging a massive and continually-updated device database.

Pixel and Postback Management

Simplify workflow by allowing administrators and affiliates to control pixels and postbacks within virtually any network or platform in real-time.

Event Tracking

Go beyond measuring a single revenue-generating event and identify interactions along the customer journey.

Tagging

Simplify grouping and reporting on thousands of campaigns and enable managers to target offers towards specific affiliates.

Fraud Prevention

Take immediate action on revenue-impacting fraud with pixel whitelisting, custom alerts that recognize abnormal campaign behavior and integrations to Xverify, BriteVerify and e-Hawk.

Click and Conversion Caps

Set click and conversion caps on offers, affiliates and campaigns and receive alerts when a cap is approaching or has been met. Easily monetize post-cap traffic with CAKE's powerful campaign redirect strategy.

Affiliate and Advertiser API

Give your affiliates and advertisers the power to automate their own workflow through powerful two-way APIs for reporting, campaign details and more.

Mobile Measurement

Track mobile campaigns with postback integrations to leading mobile measurement platforms, or utilize CAKE's iOS or Android SDK.

Impression Tracking

Increase campaign measurement by simply adding an impression pixel to any HTML email or banner creative, or take it to the next level with ad server integrations.

Enhanced Email Communication

Update affiliates and advertisers regularly with customized email templates that utilize text, HTML and attachments.

Pixel Whitelisting

Create and manage a custom conversion pixel whitelist that protects your company from fraud in cases where server-to-server tracking is possible.

Detailed Compliance Reports

Keep track of when an advertiser updates suppression files and when affiliates download them, all within one centralized report.

Referral Rewards

Reward existing affiliates for recruiting new publishers using a commission-based incentive program with customizable timeframes and payment models, including profit shares, revenue percentages or a simple flat fee.

Affiliate Signup

Utilize our hosted white-labeled signup form and application review process to onboard new partners or create your own process with our signup APIs.

Offer Contracts

Easily manage alternate landing pages, targeting rules, payout tiers, caps and more within a single offer for improved efficiency and accuracy.

Ecommerce-ready

Understand every level of Ecommerce campaign performance through product-based tracking and reporting, and provide product catalogs for your partners via the affiliate portal.